Let's Talk About Brand Personality, Voice, and Tone | by Felicia C. Sullivan | Marketing Made Simple | Medium
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Different Tones of Voice: Why Brands Can Use More of Them - Acrolinx
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Tone of voice examples - making your brand sound right - Three-Brains
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The Impact of Tone of Voice on Users' Brand Perception (Nielsen Norman Group UX research)
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Brand voice: What it is (and isn't) and how to define yours | GatherContent
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